Modern day businesses cannot survive without a successful digital marketing campaign. It has become inevitable for businesses-large or small, to enhance their presence over the internet, especially social media platforms while communicating with their prospects and customers. It is all about engaging with customers and delivering great customer experience. Many times, digital marketing prove to be cost effective in comparison to outdoor media marketing or print marketing and is highly targeted. However, the easier it sounds, digital marketing has its own set of nuances that need to be taken care of. The most important factor that needs to be taken into consideration is the right platform to be chosen for the kind of audience that the marketer is targeting. The marketer has to be aware of who his target audience is, what they like, where they hang out and when you do buy stuff to succeed in business with Digital Marketing. Let us look, how a business can grow and expand through multi-channel digital marketing campaigns.
Importance of Digital Marketing
Let us accept one reality; billboard and print marketing are not effective in all cases. Hence, you require channels through which message reaches faster. Moreover, with the advent of smartphone technology, every user has a smartphone in their pockets, which makes it easy for marketers to target these ads to handheld devices. Furthermore, digital marketing has a scope to reach out to a wider audience, in comparison to traditional marketing channels.
Components of a Digital Marketing Campaign
Before we take a sneak-peek into the 8 elements of a digital marketing campaign, every marketer has to ensure that certain pre-requisites are taken care of, such as availability of content, online tools, social media accounts, newsletters, etc. Content is the key factor for any successful digital marketing campaign. There are many factors, elements, and tactics around digital marketing and it will be a bit challenging to get a deep insight into each of these factors. Hence, let us look at 8 basic but very important elements that are needed for an impactful digital marketing
All messages that are relayed to audiences are routed to a specific point. It’s your website. It is the place where audiences converge to know more about the product, service and the organization as a whole. Hence, it is imperative to have a website that is user-friendly, easy to navigate, a simplified user interface to engage any type of audience and more importantly, it should convey a message about your brand.
Search Engine Optimization
Once your website is ready, it should be embedded with content that is SEO friendly because that is how your website will perform on various search engine platforms such as Google, Yahoo. Using keywords, your website will attract visitors through these search engine platforms.
The only challenge with SEO is that it takes a while for search engines to recognize new content and start its crawlers to take effect. Hence, we have paid advertisements that can be leveraged by marketers to ensure faster and better visibility for the audience. Today, not only search engine platforms such as Google provide an option of paid ads, but the same is also available on numerous social media platforms.
Social media and digital marketing campaign resonate with each other; they go hand-in-hand. Today, thanks to smartphones and cheaper internet charges, everyone can be on social media platforms. Hence, while promoting your businesses, social media as a platform cannot be ruled out.
Marketing is all about the message that goes out to the audience. Marketers have to consider the target audience and define the unique message that goes out. This is where content-based marketing comes into the picture and it is very critical to have a good content writer, who can help in creating these messaging strategies.
Once your message is ready, you also need to identify the quickest way to communicate the message to your target audience. Email marketing, though a very traditional way of communication, is still very effective. Sometimes, a very simple objective of relaying a message around a new offer can be very effectively communicated using email marketing.
Your target audience would also like to know about specific content that addresses a common problem that is faced by every one of your potential customers. Hence, you have blogs where you share industry insights, company news and even about products and services that are used to solve very critical problems. Moreover, having a blog also helps in search engine optimization as visitors can be routed to the blog page for further engagement.
Analytics & Review
All these efforts on digital marketing will go futile if you don’t keep a check on the performance of your digital marketing campaign. Hence, you have to run analytics and constantly review your campaign performances; make necessary course corrections.
Finally, more than just these elements digital marketing is also connected to affiliate marketing and public relations and all these components function like the well-wound clock.