Marketing is all about engaging the target audience in the right place at the right time. Today, people invest most of their time on the web. So everything is Digitized, Offline Marketing isn’t compelling as it did years ago. In the opposite end, Facebook, LinkedIn, Twitter and other Social Media’s continuously update their stage with a specific end goal to pull in their clients, which is troublesome for Digital Marketers to keep them refreshed in every single Social Medium Networks.
Are you fed up with Social Media’s Continuous update?
Now, it’s not too late to acknowledge and plan the Digital Marketing strategy that is going to make you a Pro Digital Marketer in 2018.
Emerging trends in Digital Marketing
1. Video Marketing
According to a statistics, Video is the major reason why internet data consumption has increased a lot in recent years. In 2017, Video Marketing has brought 69% of consumer traffic. In the forthcoming years, mobile video ads are expected to grow 5 times quicker than desktop and landing pages with videos may lead to 800% better conversion.
Was it a major year for Video Marketing?
But 2018 will be much greater as companies adopted using videos in all aspects of marketing. If you haven’t adopted visual content in your marketing strategy, then it’s right time to start your game.
Here are the benefits of video marketing that you should be aware of.
- Increase Brand Awareness
- Catch the consumer’s eye and Increase Ad effect
- Attract the lazy buyers
- Boosts Social Media Engagement
- Improve Search Engine Ranking
- Enhance Your Mobile Marketing
- Share product knowledge in a better way
- Increase Your Online Presence
- Boosts conversion and sales
- Get competitive advantage
- Great Return on Investment (ROI)
Following are some of the video marketing facts that will help you with the best practices for ensuring your video marketing campaigns break your targets and drive your social media forward.
- Your video should be focused on the value you’re providing for your customers and not the sale.
- Short and to the point (within 5 to 10 seconds)
- Try ignite your audience’s curiosity by asking questions and using teasers.
- Host the video on your own domain before uploading your video to any other websites.
- Don’t neglect to avail of video sitemaps.
- One of the most effective strategies you can use for video marketing is to educate your audience.
Customer Service is the one which shapes a business growth. If your company’s after service is good, then you will get more returning customers. If your service after sales is not satisfying, customers will jump over to your competitor. Earlier searching for assistance from Customer Service isn’t a simple one, when have to wait in the call queue or fix an appointment to get the support we need. But now, things get easy with chatbots, which does the job perfectly. It’s an artificial conversational software that helps customers to get a quick response to frequently asked questions. One of the research from Forrester showed 5% of companies worldwide said they were using chatbots consistently from 2016. As this innovation turns out to be further developed. The future of bots is looking splendid, with an estimated 85% of customer interactions managed by chatbots by 2020.
From our childhood, we are great listeners for stories. So it’s not a major one to think why Storytelling wind up well known thus numerous brands are concentrating on crafting stories into their Digital Marketing. First Instagram created Instagram Stories, and YouTube has released a stories format of their own called Reels. Each of these medium offers unique features and presentation, but they all follow the similar pattern. Because, these companies understand that with storytelling, it can do more of marketing. 2018 is certain to be a major year for stories. It’s an ideal opportunity to consider stories a key piece of your social marketing strategy.
4. Social Advertising
Tech giants are making people use their Ad slots. They want to sell more Ad units, they to keep them smile with organic results. I’m sure, you haven’t achieved organic traffic and engagement on your Social Media these days. In 2017, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement. So no other way organizations must advertise on social media in order to gain the attention of their customers. Social media advertising is an approach to target audiences on specific networks through demographic information so the targeted audience can see your brand in their feeds.
Here are some social media advertising strategies to help your brand and avoid squandering money on poor performing ads:
- Know your marketing campaign objective
- Select the right social media for your ad campaign
- Choose the narrow audience which exactly matches your target criteria
- Develop a marketing funnel from prospecting users to making a purchase online or in stores
- Use ads on social to blend in and feel like organic content to users
- Refreshing ads keeps your audience engaged and hopefully catches the attention
- Set frequency of ads to be displayed to the target audience for better conversion
- Optimize your social bidding strategy to be competitive
5. Growth hacking
Growth hacking is a powerful strategy to recognize the best approaches to grow a business. Growth hacking stays best for entrepreneurs hoping to develop and scale their business rapidly. In today’s economy, growth hacking is the virtual route for a start-up to rise to the top in a quick time.
Some growth hacking strategies you can execute on your own are:
- Start a blog
- Write guest posts
- Build your personal brand
- Carry a big email list
- Understand key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and other jargony metrics
6. User created content
Customers trust one another’s opinions more than ads or celebrity endorsement. In fact, 66% of consumers trust other consumer feelings posted on the web, which is the reason huge brands are turning to user-generated content to boost their brand and sales. User created content is easy and affordable, and it enables you to create a way of fresh content on your website. If you haven’t created this form of content yet, adding testimonials and reviews to your website is an easy way to jump on this trend.
7. Interactive Content
Each organization tries to engage their audience, simply uploading plain text, the blog post isn’t going to enable somebody to hold/to make a client forever. Interactive content is for active engagement, more than simply watching or reading.
The market is so competitive now than ever. People are trying out various strategies to get their content notified. Contests, Mind-blowing designs, freebies, offers, videos are kept in front of the audience, aiming for more lead generation. Notable forms of interactive content used these days include
- Interactive Video
- Interactive Infographics
- Polls and Surveys
- Interactive E-books and White Papers
- Interactive E-mails
8. Influencer Marketing
Content created by ‘regular people’ is widely regarded as more trustworthy than pushy marketing. That’s why its future is massive on social media and beyond, say marketers who have reaped the rewards. Influencer marketing center is set around people that have an impact on potential rather than targeting the whole market. People searches for Influencer Marketing in Google expanded +325% over the most recent a year. Then think about it how it goes in the market? A few advantages of Influencer Marketing is,
- Delivers a Strong ROI
- Attract Better Customers
- Can get Best Results from Blogs and Facebook
In simple terms, Influencer is someone who has the power to influence the perception of others or gets them to do take action.
I’m sure the above given digital marketing trends could help you organize your promotional plans in a better way. But, these are not the things that will give fruitful results, you need to implement strategies and optimize campaigns according to the results. Just stay on top of all the trends above to get the most from your marketing campaigns and see real success.