The Impact Of Digital Media On Your Personal Branding

Written by Sasanka Dias

Personal branding is the process whereby people and their careers are marked as brands and it differs from reputation management and impression management with its purpose. It is directly intended to create an asset and brand equity that pertains to a particular person or individual. Digital media gives the opportunity to the people to promote themselves as brands in a relatively cheap and efficient manner. In this blog, you know the full details of” Personal Branding.

Why Do You Need Personal Brand?

impact of personal branding

One of the most important aspects of starting a company or career is building your personal brand. That’s because your reputation is a crucial part of doing business, both online and offline. Here are some reasons why it’s essential to have a personal brand:

  1. Create opportunities
  2. Grow Your Network
  3. Establish credibility

How To Create Opportunities?

  1. Understand Silks
  2. Find Your Passion
  3. Change the behavior
  4. Learning which changes the thinking capacity

Building a Personal Brand

How To Market Yourself In The Digital space?

Personal Branding - market in digital space

It is no exaggeration that you live in a digital world and from that perspective, it is imperative that your business has an impressive presence in the digital space. In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable. Let’s list the different ways you can use the digital medium to popularize and drive conversions for your startup or business.

  1. Identify your Niche
  2. Seek recognition for your expertise
  3. Share your wisdom
  4. Build Community
  5. Be social savvy

How to use Videos to create new ideas?

Crate a new video for new ideas - Personal Branding
Marketers, being mostly human, love videos too. The right video is a powerful way to promote a product, build brand awareness, start a conversation, or launch a cool new feature. That’s why we’ve put together a list to use videos to create new ideas.

  1. Use Digital media in an unconventional way
  2. Think reverse ( Not negative)
  3. Relate to a story
  4. Select a unique topic
  5. Don’t worry about the number of subscription

How to create Cross-border Relationships via Digital media?

relationship through Digital mediaIt’s a rare opportunity to help determine the future of border relations. Being Unique, confident, focused and analytical will help you to build the relationship through digital media for personal branding.

 How To Get Into Action?


personal branding into action
Before getting into action, you should know “ what do you need? ”. It a crucial factor when comes into personal branding. Identifying the needs and get into action help you to brand yourself for a short span of time. 

About the author

Sasanka Dias

Sasanka Dias is a Sri Lankan News Reader, TV Personality, Voice Over Artist, Digital Media Enthusiast, Writer and Customer Experience Professional, passionate on strategy, innovation, entrepreneurship. Sasanka has been in the Sri Lankan media industry for more than a decade and his entire media career spans almost 2 decades. His passion for digital media has enabled him to Empower not only youth but the matured community via his personal brand.

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